30 Sept 2013

Task 4 - Semiotic Theory

Semiotic theory focuses on the social and cultural meaning of signs and codes and conventions. Signs consist of an image, a word, an object or even a certain type of practise. The meaning of signs depends on the relationship between the signifier, the signified and the referent. We all respond to signs in many different ways whenever if that is to agree or disagree on a certain topic or if we just respond to it from our own actions. These signs can be presented in many different forms whenever that is from an image, a word or a video. We identify and respond to these signs by two terms which are Denotation and Connotation.

Denotation

Denotation is the literal or primary meaning of a word or sign, in contrast to the feeling or ideas that the word or sign suggests. For example a stop sign has the denotation of stopping a vehicle. Even without words we would recognise the meaning from the shape and the colour.

Connotation

Connotation is the idea or a feeling that a word or a sign portrays for a person in addition to its primary meaning. It sets a tone or an emotional association that a word or sign has. It can be negative and positive but is usually something seen by the population in general. For example the stop sign would have the connotation of risk and danger of an accident if the person decided to ignore the sign because of the red colour background which portrays this meaning. 

Applying Semiotic theory

Let's look at this cover...
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1 comment:

  1. Unknown4 October 2013 at 04:42

    Luke, this is a minimal graded piece of work which has failed to meet any of the criteria by which to score at A level. You need to make sure you are using images to support your work as it will meet the criteria of making the blog engaging and your use of ICT mark. This work does not show that you have thought about the question or engaged with the task.

    So far you have posted all the required blog posts asked for, however you need to be contributing more blog posts each week, the tasks set in lesson then an independent study post to reflect your independent study – this will then reflect your grade and the show you understand the required levels of work at A-level.

    Your target is a B - the work you have completed so far is currently acceptable, but the content and standard of your blogs will need to improve if you are to meet your target.

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