Now lets talk about the ideology of my school, as a school you generally like to be seen as safe and unthreatening so that people will come. So lets look at two images vying for the front page of the school prospectus...
The first image may look cool, but this image also harbours some vague hidden ideology that might put people off. For a start, the sky. The clouds in the sky are overcast and swirling, making the viewer uneasy as them signs are normally associated with a bad place. The building is also photographed from a low angle making it seem imposing and that might scare a young year 7 wannabe.
Now this next images is a lot more like it, clear skies, welcoming setting and relaxed atmosphere. All these things make this school seem a lot more appealing than the other image. The ideology can be very important, all though the top image looks cooler it embodies darker tones that shouldn't be associated with school.
